LG Ad Solutions Launches Native Screensaver Ads
Briefly

"The Native Screensaver Ads feature presents an opportunity for brands to be in front of audiences who are multitasking while watching TV, increasing engagement during idle screen time."
"One of the things that we look at from a consumer perspective is how to help consumers have a better experience and get awareness on content, even though it might be promoted content," said Dave Rudnick.
Read at Adweek
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