"Levi's has been, continues to be and always will be this unofficial uniform for progress, so this idea that progress, as we define it, is movement for the better," Kenny Mitchell, chief marketing officer of the Levi's brand at Levi Strauss & Co, told The Drum.
"As you look across time at amazing, talented and creative folks like Steve Jobs or Jean-Michel Basquiat, all the way to the modern day, with Pharrell and Beyonce ... All of these people within their respective worlds were moving it forward. The enemy of progress is standing still. We want to be that uniform."
[
add
]
[
|
|
...
]