The Timothée Chalamet look-alike competition turned out to be a golden opportunity for engagement, attracting over 900 confirmed attendees and generating significant buzz.
MCoBeauty's collaboration with TikTok creator Cramer Ekholm exemplified a successful marketing strategy, allowing the brand to align with a viral event for increased visibility.
The partnership showcased how quickly brands can leverage trending cultural moments to create social media content that resonates with audiences and drives engagement.
Being present at the event enabled MCoBeauty to capture content that led to brand mentions in prominent publications, amplifying their reach beyond expectations.
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