Learn how Audi's fan-made farewell for the iconic R8 model drove engagement
Briefly

The campaign "The Last Lap" for Audi R8 was crafted using fan votes on Instagram, allowing enthusiasts to be part of the car's farewell.
By tapping into the R8’s cultural significance and nostalgia, the campaign aimed to create an emotional peak, boosting engagement among Audi's dedicated fanbase.
Read at The Drum
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