Learn how Audi's fan-made farewell for the iconic R8 model drove engagement
Audi's 'The Last Lap' campaign creatively engaged R8 fans by allowing them to direct the farewell video, enhancing emotional connection and brand loyalty.
Digital Media to Claim Growing Share of Asia Pacific Advertising Market - Study
The advertising market in the Asia-Pacific region is expected to grow steadily with digital media expanding significantly, driven by key markets like India and growth in retail media and online video.
The Drum
High-speed Internet fuels multimedia content online
Stock music enhances marketing content cost-effectively
Streaming video changed the internet forever
Online marketing for movies in 1995 lacked short URLs and dedicated websites.
Watching a trailer on the slow internet connection in the 90s sparked an obsession with online video.
Instream Or Out? Why It's So Hard To Accurately Label Video Inventory | AdExchanger
Media quality controversy rising in online video due to mislabeled inventory, impacting pricing and user experience.