Lead gen tactics for B2B: Best of the MarTechBot | MarTech
Briefly

In today's dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising.
Create high-quality, valuable content that addresses the pain points and interests of your target audience. Use lead magnets such as ebooks or exclusive reports to gather contact information.
Read at MarTech
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