Lawsuits against GARM call into question the politics behind brand safety
Briefly

CEO Robert Thompson considers legal action against ad industry bodies for political bias, mirroring Elon Musk's assault on World Federation of Advertisers.
Thompson echoes U.S. House Judiciary Committee report, implying GARM as a covert, left-leaning group causing harm by defunding conservative media.
The legal challenges against ad industry players reflect a larger political conflict, indicating potential shifts in the industry landscape.
Read at Digiday
[
]
[
|
]