Kodiak's climbing strategy points to niche Olympic entry points for smaller brands
Briefly

Rock climbing's booming growth presents opportunities for brands like Kodiak to engage with specific niches like USA Climbing, offering a more affordable alternative to traditional Olympic sponsorships.
Niche sport sponsorships can provide brands authenticity and credibility, opening up a world of consumer engagement beyond the high costs associated with mainstream Olympic partnerships.
Brands like Kodiak and Arc'teryx are capitalizing on the rise of climbing as a popular sport, showing that even non-endemic brands can find success in niche sports sponsorships.
Read at Digiday
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