At the Microsoft Excel World Championship, selfies and a 'hype' tunnel | TechCrunchThe Microsoft Excel World Championship combines humor and competitiveness, drawing attention to spreadsheet skills with significant prizes.
The definitive Digiday guide to what's in and out for advertising in 2025In 2025, marketers will leverage niche sports opportunities to engage audiences more effectively.
Kodiak's climbing strategy points to niche Olympic entry points for smaller brandsSmaller brands like Kodiak are leveraging niche sport partnerships as a cost-effective way to engage with consumers around the Paris Olympics.