ALT Sports Data, a startup focusing on niche sports betting, has secured $5 million in seed funding to expand its services. Founded by former GoPro employees Joe Dunnigan and Todd Ballard, the company aims to enhance betting on emerging sports like Formula 1, which it is now officially partnered with. The firm seeks to provide sportsbooks with specialized data that fuels bets while addressing the oversights of existing major sports data providers. ALT Sports Data's strategy aims to create innovative tools that will engage fans of lesser-represented sports, tapping into their significant fanbases.
ALT Sports Data is prioritizing niche and lifestyle sports betting, seeking to innovate and represent leagues that have traditionally been overlooked in the sports betting industry.
The startup aims to distinguish itself by focusing on emerging sports like Formula 1, which brings a unique engagement for fans through tailored betting options.
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