Key Branding and Marketing Strategies for Photographers: Part 1
Briefly

Even if potential clients can see a difference between your imagery compared to what they can cheaply capture with a smart phone, you still need to have a presence strong enough to justify why they should actually hire you.
A strong foundation in photography includes defining your ideal client, crafting a compelling brand story, and developing a cohesive visual identity.
Read at Fstoppers
[
|
]