"At Kevel, we're committed to providing our clients with the tools they need to succeed and scale their retail media networks," commented James Avery, CEO of Kevel. "This partnership is a no-brainer for us - we are aligned with Placements.io in our relentless drive to make the internet a better place. Now, we can extend our capabilities even further to offer a more comprehensive solution that meets the complex needs of our retail and ecommerce customers."
"This partnership can help unlock revenue opportunities for retailers, e-commerce and media companies," said Edwin Fu, founder and CEO of Placements.io. "By bringing together two powerful platforms, retailers can achieve their goals with greater accuracy and efficiency."
With this unified platform, retailers can manage, monetise, and scale their ad inventory effectively in-house, which will help to maximise return on ad spend and drive more significant results from retail media investments.
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