Kellanova Names IPG Global Creative Partner on Select Brands
Briefly

FCB takes over global and priority brands from Grey, partnering with other agencies across all Kellanova regions.
Independent agency Tombras named lead creative for certain smaller brands, while maintaining support for RXBar by Rethink agency.
Weber Shandwick remains PR agency for priority brands, and Momentum will handle shopper marketing and promotions in North America.
Read at Adweek
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