Trademarks can help secure rights to maintain certain business down the road. However, it's rare for creators to make significant income without brand sponsorships.
The move to trademark 'very demure very mindful' is notable as others attempted to register similar phrases, creating a battle for credit and monetization.
Professor Alexandra J. Roberts explained that to trademark a phrase, there must be a connection to the sale of concrete goods or services.
Lebron's actions highlight the challenges content creators face in securing rights while navigating the complexities of viral fame and commercial use.
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