With Web3, you now have this on-chain touchpoint relationship and experience, and that's the biggest difference, that there is this on-chain element to the end-user customer experience. Kauffman believes the future of marketing lies in Web 3.0 social platforms like Farcaster and portable social graphs, offering unique user experiences and control.
While I commend the brand and the team for the effort, ultimately, they decided to shut it down. What did they get wrong? They tried to copy/paste their Web2 program and do it in a Web3 way. If you're going to enter Web3 and use tokens to interact with customers, you must create a net-new experience.
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