JAXA and Dentsu utilized satellite images to predict cabbage harvest volume, improving supply chain and advertising strategies. Weather data will further enhance predictions for harvest timings.
Dentsu plans to leverage these predictions for better shipping schedules, pricing forecasts, and targeted advertising for fresh produce and related products.
Integration of satellite image analysis into Dentsu's RICH FLOW app aims to optimize TV advertising slots, ensuring optimal use of advertising budgets for stable prices and incomes in the agriculture sector.
The collaboration aims to implement innovative sales promotions to match supply increases, ultimately reducing food waste and creating a more connected link between in-store activities and advertising efforts.
#satellite-images #agricultural-supply-chain #advertising-optimization #predictive-analytics #food-industry
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