One thing they agree on: It's a radical change for a legacy brand like Jaguar.
Sears, who has worked on campaigns for Eli Lilly, L'Oréal, and Vegas.com, told Business Insider that Jaguar changed too many things at once in its rebrand launch.
The intent behind Jaguar's new branding rollout is unclear. I was confused by the decision not to include any cars in the video.
The rebranding campaign has sparked debate over its new image - and carless promo video.
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