Jaguar's recent rebrand has stirred significant discussion, moving away from its British elegance towards a minimalistic and modern aesthetic. The new strategy, symbolized by a revised logo featuring 'JaGUar,' is aimed at attracting a younger, affluent clientele in the EV sector, much like Porsche and Bentley. This shift comes amidst declining sales and a changing automotive landscape. While some experts criticize the rebranding as rash, others suggest it might be too early to fully assess its impact on Jaguar's market positioning.
Gone are the classic cues of British elegance. In their place is minimalism and 'modernist exuberance.' Jaguar's new look and strategy may alienate loyal customers.
The historic British car manufacturer has gone for a new look. The leaping cat has been removed from the logo. In its place is a minimalist wordmark.
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