J. Crew taps Skims marketer as CMO to boost cultural relevance
Briefly

"In Julia, we have found a distinguished marketing leader who brings an ideal combination of brand building expertise, fashion industry knowledge, and passion for culturally-relevant marketing strategies that will drive even greater engagement," said Wadle.
"The hire indicates J. Crew is seeking a marketing leader with experience on the disruptor side of the business. The executive joined Skims prior to its launch and built out a marketing organization of 40 employees over the last five years."
"She coordinates deals with celebrity ambassadors and spearheaded key initiatives that have transformed Skims into a trendy name, including partnerships with Fendi and Dolce & Gabbana."
Read at Marketing Dive
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