'I've never had a ROAS like this': Brands get scrappy with flyers, road trips & other guerrilla marketing tactics
Briefly

from Modern Retail10 months ago
Fulton, Elix, and Blume found success with unconventional marketing like sidewalk stencils, out-of-home ads, and residential mailers, generating high ROAS and organic traffic.
Modern Retailhttps://www.modernretail.co/marketing/ive-never-had-a-roas-like-this-brands-get-scrappy-with-flyers-road-trips-other-guerrilla-marketing-tactics/
As ad costs rise post-iOS 14 update, more brands are turning to low-cost guerrilla marketing techniques, like those in Levinson's 'Guerrilla Marketing' book, to reach audiences effectively.
Modern Retailhttps://www.modernretail.co/marketing/ive-never-had-a-roas-like-this-brands-get-scrappy-with-flyers-road-trips-other-guerrilla-marketing-tactics/
Read at Modern Retail
#brand-marketing #customer-acquisition #guerrilla-marketing
[
|
]