ITV Partners with YouTube; Warner Bros to Split Streaming and TV Businesses; Barb Tool Overestimates Broadcaster Reach
Briefly

from Exchangewire1 month ago
ITV's partnership with YouTube signifies a strategic move to expand broadcaster reach by creating a dedicated unit to target ads based on content and demographics.
Exchangewirehttps://www.exchangewire.com/blog/2024/12/16/itv-partners-with-youtube-warner-bros-to-split-streaming-and-tv-businesses-barb-tool-overestimates-broadcaster-reach/
Warner Bros is restructuring its operations into separate units for TV and streaming/studios, a move aimed at increasing profitability and creating potential for future opportunities.
Exchangewirehttps://www.exchangewire.com/blog/2024/12/16/itv-partners-with-youtube-warner-bros-to-split-streaming-and-tv-businesses-barb-tool-overestimates-broadcaster-reach/
The Advanced Campaign Hub from Barb was found to overestimate broadcaster reach by 40%, highlighting discrepancies in reporting that affect campaign planning for agencies.
Exchangewirehttps://www.exchangewire.com/blog/2024/12/16/itv-partners-with-youtube-warner-bros-to-split-streaming-and-tv-businesses-barb-tool-overestimates-broadcaster-reach/
Read at Exchangewire
#itv #warner-bros #streaming #advertising #broadcaster-reach
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