Recommendations from friends and family remain a significant source of brand discovery in the U.S.; they are a top-three influencer in consumer decision-making.
Recent polling indicates that 50% of young people aged 18-24 and 53% of those aged 25-34 report that LLMs have influenced their brand choices.
Understanding consumer feedback, including insights from both traditional recommendations and new sources like LLMs, is essential for developers' growth strategies and brand positioning.
The rapid rise of LLMs such as ChatGPT, with its vast user base, underscores the growing role of AI in marketing and consumer choice.
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