It's a $250-billion per year industry, but how much do digital influencers actually make?

"In Toronto, the weather is insane - if it's a sunny day, I'm like, okay, I need to capitalize," she said.

"I have to be constantly plugged in - if you go for fun things like dinner, you're shooting content there, it's still work," she said.

Every picture and every video has to look right - hundreds, sometimes thousands of dollars are at stake.

While more brands are investing in influencer marketing than ever...most creators work several jobs, invest thousands back into their business."

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