Is Your Marketing Strategy Guided, or Is It Just Guesswork? | Entrepreneur

Jumping straight into new marketing tactics without a clear strategy is like setting off on an ocean voyage without knowing the destination; it's critical to have direction.

Many business owners get excited about shiny new marketing tactics and start investing heavily without considering if these tactics actually align with their specific business goals.

Before embracing marketing techniques like social media or paid ads, entrepreneurs must ask themselves if their target customers are even present on those channels.

The tendency to prioritize 'how' to use marketing tactics rather than 'what' strategic goals those tactics should deliver is the fundamental error many businesses make.

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