PubMatic experienced a phenomenal fourth quarter, with its stock hitting a 52-week high of $24.19. The company is benefiting from the forecasted 13% growth in digital advertising in 2024, which will constitute nearly 70% of global ad spending.
PubMatic's extensions beyond SSP services, like the Activate feature for streaming media, show its commitment to meeting customer needs. Its addressing of third-party cookie concerns from the Chrome browser demonstrates adaptability and foresight in the industry.
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