Is digital OOH winning over more political advertisers? Kind of
Briefly

"You're seeing dollars spent towards conservative causes and conservative candidates. But I have seen some around Democratic candidates as well." This highlights how political ad spending is diversifying across parties, especially on platforms like X.
"One is the willingness to not take as many political dollars, and two would be the lack of targetability in 2024 compared to 2020." This reflects the challenges Meta faces in political ad revenues due to shifting strategies.
Read at Digiday
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