A new study shows that traditional outdoor ads, like roadside billboards and ads at major events, are still highly effective in engaging consumers.
About half of all adults reported that advertisements in prominent locations increase their interest in brands, particularly among urban demographics, Hispanics, and Millennials.
Integration of social media in outdoor ads makes consumers more likely to engage online; over 40% reported searching for social handles or scanning QR codes.
Despite their costs, outdoor ads generate significant revenue—$2.04 billion in Q3—indicating their effectiveness and appeal among modern audiences.
#outdoor-advertising #marketing-strategy #consumer-engagement #social-media-integration #advertising-effectiveness
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