In response to the changing digital landscape, IPM Advertising has become the first Belgian media group to implement First-id, a first-party data-based identifier. This innovative move allows for improved audience identification across domains and better campaign precision. With compatibility across platforms like Open RTB and Google PPID, First-id optimizes inventory value and enhances ad delivery in various browsers. The initiative aims to unify data across user touchpoints, confirming IPM Advertising's leadership in advertising innovations and preparing for a future without third-party cookies.
We are delighted to embark on this collaboration, which confirms our commitment to daily innovation. First-id adds a crucial element to our ad tech ecosystem.
First-id will support all websites and apps of the group, allowing advertisers access to large, authenticated, and segmented audiences.
Collection
[
|
...
]