The partnership centers on the integration of Adobe's GenStudio, a suite of AI-powered platforms designed to facilitate brands' content supply chains, into IPG engine, the company's proprietary marketing platform.
When we've got multiple agencies working on one client, they want a full view of the asset, full view of the production, what's being used where - one single workflow tool. So Adobe's GenStudio now is going to power every IPG agency across the entire content supply chain.
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