Interpublic Group's acquisition of Intelligence Node for $100 million positions them to benefit from insights about retail stock and pricing across global markets.
With real-time data refreshing every 10 seconds, Intelligence Node empowers brands to fine-tune their retail strategies, improve ad allocation, and optimize pricing dynamically.
Jarrod Martin stated the data helps brands identify stock availability and determine optimal advertisers, which can boost ad spend efficiency and product promotion.
The acquisition aims to bridge the gap between retailers and IPG's advertisers, unlocking new opportunities for both parties through enhanced data utilization.
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