IPG Dusts Itself Off After A Difficult 2023, Enters Recovery Mode | AdExchanger
Briefly

"Tech and telcom advertisers, which contributed 12% of IPG's 2023 revenue - down from 15% in 2022 - sharply reduced their ad spend last year."
"These losses offset IPG's growth in media and PR as well as its strong performance in the health care sector."
Read at AdExchanger
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