Exclusive: PR agencies ditch impression metricsMarker Collective aims to replace empty impression metrics with concrete readership data to enhance PR effectiveness.
Media Buying Briefing: What holding companies' 2023 earnings (so far) tell us about their futurePublicis and Omnicom have performed better financially in 2023 compared to IPG and WPP.The client roster, specifically the presence of tech clients, has influenced the financial performance of the holding companies.
IPG Dusts Itself Off After A Difficult 2023, Enters Recovery Mode | AdExchangerTech clients slashing ad spend hurt IPG's bottom line.IPG lost big client accounts and digital specialist agencies, offsetting its growth in other sectors.