Interpublic Group, Open AP Strike Data Pact to Help Advertisers Reach New Audiences
Briefly

We have a lot of audiences we have built within Axicom that we want to be able to distribute via all our video endpoints - across linear, CTV, OTT," says Larene Mantel, vice president of strategic investment for Magna Global
This partnership with OpenAP simplifies a complex process and gives the actionable data our team's need in the planning stage to maximize our clients' investments," said Dani Benowitz, Global President at Magna
Read at Variety
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