Curation in ad tech enhances audience targeting by aggregating select supply chain data, driving efficiency for advertisers and revenue for publishers.
Yahoo DSP Adds Planet Fitness And Bridg's Audiences To Its Retail Media Network | AdExchanger
Yahoo DSP is expanding advertising opportunities through partnerships with grocery and gym networks, using verified first-party data.
2024's Canceled Shows, for Your Final Consideration
Streaming platforms have unconventional ways of canceling shows
Lack of reliable audience data can lead to unexpected cancellations
Media Briefing: Publishers use proprietary research to pitch prospective advertisers
Using research data to enhance sales pitches to advertisers is a growing trend among publishers.
Investing in research and insights teams to leverage industry knowledge and audience data can attract advertisers and benefit existing partnerships.
Temu Trouble; How Audience Data Is Reshaping The Upfronts | AdExchanger
Temu outshines Etsy and Wayfair with quick shipping and lower seller fees.
The TV upfronts are shifting focus from content to audience data for advertising decisions.
Interpublic Group, Open AP Strike Data Pact to Help Advertisers Reach New Audiences
Interpublic Group has partnered with OpenAP to enhance its audience data capabilities and distribute commercials to specific consumer audiences.
The partnership will allow Interpublic to utilize data from Axciom to plan better ways to reach audiences and analyze ad performance.