#audience-data

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Digiday
2 months ago
Media industry

Media Briefing: Publishers use proprietary research to pitch prospective advertisers

Using research data to enhance sales pitches to advertisers is a growing trend among publishers.
Investing in research and insights teams to leverage industry knowledge and audience data can attract advertisers and benefit existing partnerships. [ more ]
AdExchanger
2 months ago
Marketing tech

Temu Trouble; How Audience Data Is Reshaping The Upfronts | AdExchanger

Temu outshines Etsy and Wayfair with quick shipping and lower seller fees.
The TV upfronts are shifting focus from content to audience data for advertising decisions. [ more ]
Variety
5 months ago
Marketing

Interpublic Group, Open AP Strike Data Pact to Help Advertisers Reach New Audiences

Interpublic Group has partnered with OpenAP to enhance its audience data capabilities and distribute commercials to specific consumer audiences.
The partnership will allow Interpublic to utilize data from Axciom to plan better ways to reach audiences and analyze ad performance. [ more ]
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