Retail Media's Next Challenge: Proving Real ResultsRetailers must enhance audience data transparency to attract ad spend in a slowing retail media landscape.
Yahoo DSP Adds Planet Fitness And Bridg's Audiences To Its Retail Media Network | AdExchangerYahoo DSP is expanding advertising opportunities through partnerships with grocery and gym networks, using verified first-party data.
Retail Media's Next Challenge: Proving Real ResultsRetailers must enhance audience data transparency to attract ad spend in a slowing retail media landscape.
Yahoo DSP Adds Planet Fitness And Bridg's Audiences To Its Retail Media Network | AdExchangerYahoo DSP is expanding advertising opportunities through partnerships with grocery and gym networks, using verified first-party data.
WTF is ad tech curation?Curation in ad tech enhances audience targeting by aggregating select supply chain data, driving efficiency for advertisers and revenue for publishers.
2024's Canceled Shows, for Your Final ConsiderationStreaming platforms have unconventional ways of canceling showsLack of reliable audience data can lead to unexpected cancellations
Media Briefing: Publishers use proprietary research to pitch prospective advertisersUsing research data to enhance sales pitches to advertisers is a growing trend among publishers.Investing in research and insights teams to leverage industry knowledge and audience data can attract advertisers and benefit existing partnerships.
Temu Trouble; How Audience Data Is Reshaping The Upfronts | AdExchangerTemu outshines Etsy and Wayfair with quick shipping and lower seller fees.The TV upfronts are shifting focus from content to audience data for advertising decisions.