Employees today play an active role in shaping the organization's brand strategy, infusing it with purpose, meaning, and authenticity, transforming them into brand ambassadors.
To ensure your brand reflects your company's values, systematically listen to your employees who engage with the brand daily, tapping into their invaluable insights.
Unilever's use of regular employee surveys, such as their 'UniVoice' survey, exemplifies a company successfully embedding sustainability into its brand by engaging employees for feedback.
Conducting surveys, hosting focus groups, and holding town halls allows companies to collect ongoing feedback that strengthens internal culture and aligns branding with employees' beliefs.
#brand-building #employee-engagement #corporate-culture #sustainability-initiatives #organizational-strategy
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