The Edits feature on Instagram is designed to support creators in making mobile-first videos while also functioning as a testing ground for new app features. By experimenting with tools and functionalities in Edits first, Instagram can effectively assess their appeal among creators before deciding to integrate them into the main app. This method not only minimizes the risk of introducing unsuccessful features but aligns with a broader trend where social media platforms use separate apps to refine and innovate features, as evidenced by Pinterest's Shuffles and ByteDance's CapCut functionalities.
Instagram's Edits will primarily assist creators in creating mobile-first videos, while also serving as a crucial testing platform for new features before integration into the main app.
This strategy allows Instagram to gauge creator response in Edits, minimizing risks associated with directly launching features that may not resonate with the user base.
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