The survey revealed that a staggering 91.1 percent of fashion industry professionals feel pressure to maintain a presence on social media for personal branding.
A designer recounted being advised to grow their personal social media account alongside their brand's to enhance sales, illustrating the industry's reliance on personal branding.
Interviews highlighted profound implications, with a journalist sharing that their publisher weighed their social media following for book deal considerations, emphasizing the market's emphasis on online presence.
The survey also noted that 92.1 percent of respondents experience pressure linked to social media, signaling its critical role in professional success within the fashion industry.
Collection
[
|
...
]