On Sunday, the day that law took effect, Instagram pounced. The social media app, which is owned by Meta, announced a new app called Edits, a video-editing product that appeared to be a clone of CapCut, which is used by millions of people to stitch together short videos for TikTok.
There's a lot going on in the world right now, Adam Mosseri, head of Instagram, said in a post to the platform on Sunday. No matter what happens, we think it's our job to make the most compelling creative tools for those of you who create videos.
TikTok has 170 million U.S. users and it had said in legal filings that it could not afford to go dark even temporarily because it would suffer a competitive disadvantage in one of its biggest markets.
Mr. Mosseri described Edits as designed specifically for creators to edit video on their phones and to save ideas for other videos that they might want to post later.
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