When asked to split their user acquisition spend between Instagram and TikTok, 79% of survey respondents allotted at least 75% of their budget to Instagram, compared with 25% at most for TikTok.
The survey conducted before the U.S. approved a bill requiring TikTok to separate from Chinese ownership suggests Instagram may be more advertiser friendly than TikTok.
A median of 50% of mobile marketers have used AI to optimize user acquisition campaigns, with 40% using AI to optimize 60% of their ads.
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