Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth
Briefly

Viewers will soon see messages on YouTube, targeted by Instacart first-party data, prompting them to place orders on the delivery platform.
Instacart is expanding its offsite advertising, collaborating with various platforms like The Trade Desk, Roku, Google Shopping ads, and YouTube to enhance its reach.
Read at Retail Dive
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