Captify & Samba TV Launch Australia's First Search & TV Measurement Solution - ExchangeWire.comCaptify and Samba TV partner for Australia's first search and TV measurement solutionIntegration provides cookieless and audience-centric data for advertisers
Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growthYouTube Shopping ads will utilize Instacart shopper data for targeted messages, aiming to drive orders to the grocery delivery platform.