We're going to see trends like this become more and more absurd until they burn out, says Alex Turvy, who studies digital culture.
I think lore is a really good word to use here. Now the videos blow up and do well because there is lore around them. Lore sustains virality.
Details about who's behind the Dy02449xjp account are even more scarce. If there's a scam or an upsell coming, it hasn't dropped yet. For now, at least, Dy02449xjp appears to be pursuing TikTok engagement for its own sake.
The early viral renovation videos from Designer Bob were silly but could sometimes be mistaken for genuine design content. Newer videos were more ludicrous, the renovations more fantastical.
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