Inside the NBA's Strategic Bet on Content Creators - Boardroom
Briefly

"The NBA has 12 months of events, so the collaboration is ongoing. The NBA never sleeps. We thought integrating creators into our events would make the content even better."
"I've been on this journey all this time, helping build our presence on all of these platforms. It's been quite an interesting and fun journey, integrating all these additional voices."
Read at Boardroom
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