| By Kimeko McCoy
Shake Shack is experimenting with the newest photo-sharing social media site, BeReal, with organic behind-the-scenes content of Shake Shack happenings, hopeful the app will be yet another avenue to get in front of the next generation of shoppers."We're always pushing ourselves to connect with fans in new, creative ways - and we also want to tap new audiences," Amanda DiAntonio, senior manager of social media at Shake Shack, said via email.
Shake Shack is experimenting with the newest photo-sharing social media site, BeReal, with organic behind-the-scenes content of Shake Shack happenings, hopeful the app will be yet another avenue to get in front of the next generation of shoppers."We're always pushing ourselves to connect with fans in new, creative ways - and we also want to tap new audiences," Amanda DiAntonio, senior manager of social media at Shake Shack, said via email.
#people #social-media #advertising #significantly #executive-vice-president #social-media-platform #digital-advertising
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