Inside Hinge's Strategy for Connecting With Gen Z
Briefly

At Hinge, we focus on fostering intentional relationships. Our onboarding process is slower by design, encouraging users to engage meaningfully rather than just swiping.
Integrity in leadership is essential. Feedback from a senior leader at Coke influenced my approach, showcasing how integrity shapes partnerships and decision-making in organizations.
Young consumers, especially Gen Z, are acute observers of media and marketing. They value authenticity in brands and are selective about where to invest their attention.
In my career, creating meaningful connections has always been a priority. The evolving dating landscape is rich for brands to make impactful changes and foster genuine engagement.
Read at Adweek
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