Elon Musk and his team attended the Cannes Lions festival to win back advertisers for X after his previous controversial remarks. Musk clarified his stance, stating that advertisers should have the right to choose content compatible with their brands on the platform.
Musk admitted his past missteps while meeting with top ad executives, emphasizing genuine communication over PR-driven statements. Meanwhile, Linda Yaccarino promoted X's partnerships and content initiatives, including collaborating with NBCUniversal for the Paris Olympics and sports docuseries.
A study from Stagwell revealed that placing ads near controversial content like politics, inflation, and crime can yield similar performance to ads adjacent to business and entertainment news. This finding challenges concerns around brand safety in advertising.
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