The beauty industry is set for notable growth in 2025, driven by trends such as social selling, a consumer focus on well-being, and an urgent push towards sustainability. Insights from CEW's 2025 State of the Industry event underscored that today's consumers prioritize brand values aligning with their own, with significant mentions of personalized products for younger demographics. Technological advancements, particularly in skin understanding, are transforming product development as AI assists manufacturers. Furthermore, societal trends like 'trad wives' highlight changing consumer patterns and a shift towards simpler, wellness-oriented lifestyles amid heightened expectations for environmental responsibility from brands.
Trad wives are increasingly becoming a focal point in consumer behavior, with a noticeable 150 percent rise in spending on TikTok, demonstrating the platform's influence.
Mintel's Sarah Jindal emphasized that brands must resonate with consumers' personal values, as 55 percent of U.S. adults prioritize brand alignment with their beliefs.
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