Inside AB InBev's Strategy For Tapping Into First-Party Data | AdExchanger
Briefly

from AdExchanger3 weeks ago
AB InBev's digital marketing strategy now relies on first-party data, with roughly 100 million customer records in a single CDP, enabling personalized campaigns and advanced analytics.
AdExchangerhttps://www.adexchanger.com/marketers/inside-ab-inbevs-strategy-for-tapping-into-first-party-data/
Previously facing massive data silos from collecting data across 1,000 sources, AB InBev prioritized data governance for compliance and security before focusing on marketing use cases.
AdExchangerhttps://www.adexchanger.com/marketers/inside-ab-inbevs-strategy-for-tapping-into-first-party-data/
Read at AdExchanger
#ab-inbev #first-party-data #data-management #personalized-campaigns #compliance
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