A significant 33% of US influencers predict that Instagram Reels could emerge as the next major platform for short-form video content if TikTok is banned in 2025.
The August 2024 report by First Insight shows that nearly all retailers (96%) recognize the risks of a potential TikTok ban; however, only 28% have concrete contingency plans.
Public and regulatory support for a TikTok ban has decreased compared to last year, reflecting a shift in attitudes and uncertainty about the platform's future.
Marketers are encouraged to explore alternative short-form video platforms, utilizing the insights from this report to adapt their strategies and investments accordingly.
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