Influencer marketing has been the topic of plenty of controversy over the years. But for everything that went wrong, there's also plenty that's gone right.
The growth and maturation of the sector have elevated influencers and social media platforms to center stage at key marketing festivals.
The 2024 Super Bowl saw big hitters opting for influencer partnerships over traditional ad spots due to cost-effectiveness.
The best influencer marketing campaigns blend creativity with data for a successful return on investment.
#influencer-marketing #brands-and-agencies #data-driven-marketing #social-media-platforms #cost-effectiveness
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